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Never Try To Teach A Pig To Singโ€ฆ

An experience that makes your customers ‘Feel Good’ is an experience that is going to bring those customers back to you. More than that, “Feel Good” creates word of mouth: customers love to tell their friends, co-workers, and at least some of their relatives about the fantastic time they’ve had, so that their friends, colleagues, and family can enjoy the experience as well.

The problem is that not everyone wants your customers (or patients, if you’re in a healthcare setting!) to feel good. In a book I’ve recently written with two of the smartest people I know (T. Scott Gross and Greg Ayers), we examined the three types of people you’ve probably got working for you, and how they feel about creating a “Feel Good” experience for your customers.

Never Teach a Pig to Sing…It Wastes Your Time and Irritates The Pig!

Not everyone is psychologically capable of extending “Feel Good” to perfect strangers....

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Improv Your Customer Service

My youngest son, Adam, is a student at Second City, the school of improve in Chicago, the springboard for so many of the Saturday Night Live cast. Finally people who can appreciate what his high school teachers could not—his comedic genius! (How many trips to the principal’s office for entertaining his classmates?)

Recently I asked him how he was applying his lessons at Second City to other areas of his life (hoping that my tuition dollars were getting the most bang for the yuck, so to speak). I was pleasantly taken aback by the wisdom he has acquired. He works evenings waiting tables (as many starving artists do) at a local restaurant/jazz club: Andy’s Jazz Club. (For those of you living or visiting Chicago, definitely check this place out—great food and great music [and amazing waiters—at least on certain nights…]).

He explained that the two most important rules of Improv are 1) Never say no. Whatever the situation, say yes—take whatever...

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