Catching up with Karyn

I know what some of you left-brain logical people are thinking. Humor: It’s cute. It’s entertaining. But it’s just not practical.

Hey, you don’t have to take my word for it. You can ask the people at American Express or Jell-O. These companies understand that while people use logic to justify their buying decisions, emotion is what sells. And one of the quickest connections to emotion is humor.

Why else would American Express spend millions of dollars to feature Jerry Seinfeld in their ads? (He now also has a $10 million deal from Microsoft!)

Why would Capitol One present David Spade in their commercials?

Why would Jell-O hire Bill Cosby as their spokesperson?

These companies understand that humor fosters connection and that this connection, in turn, affects people’s buying decisions.

My buddy and Sales Guru, Jeffrey Gitomer, author of The Little Red Book of Selling (and dozens of other books!) says that humor “is the best tool for relationship...

Times are tough economically, markets are down and customers are cranky—even angry! Taking care of the employees who have to deal with these customers, and taking steps to make the environment less stressful, makes for a healthier, happier, and more productive workforce. And taking care of employees is exactly what the folks at First Allied set out to do.

In preparation for my presentation on humor and stress management (I’ve Got One Nerve Left—and You’re Standing on It!), I first met with Blake Bjordahl, Sr. VP and Director of Operations and got a personal tour of the operations in San Diego. I was delighted to see evidence of many employees who took their jobs seriously and themselves lightly. Cubicles were decorated with pictures, cartoons, and even Legos, In one area, nicknamed “The Playground,” a bookcase contained numerous games, books, and toys designed to help the staff de-stress. The vending machines were even subsidized so no one had to...

“A sense of humor is part of the art of leadership.”
~ Dwight D. Eisenhower

The secret for effective humor in leadership is to set the tone for humor, while at the same time, set high expectations. Effective leaders understand that there are three primary benefits for using humor with their staff: Stress management, communication, and motivation.

Stress management
“Terminal professionalism” seems to be a sign of the times. But taking oneself too seriously can have some unpleasant side effects. According to a recent Gallup Poll approximately 1 million employees in the US miss work daily due to stress related conditions. Stressed out workers make costly mistakes; sometimes even deadly ones.

Humor is recognized as a healthy coping mechanism (as compared to unhealthy means, such as smoking, drinking, drugs, excessive work, etc). It is by no means the be-all-end-all. Today people need a variety of coping mechanisms to survive and thrive. Melodie Chenevert, author of...

I sipped my coffee and listened to my friend vent about her company’s merger. “I was so stressed out about the new changes being implemented at work,” Susan explained while rolling her eyes. “Then someone said something silly and I just lost it. I laughed and laughed until I was limp as a dishrag. Nothing had changed, but I just felt better for having laughed!”

It’s becoming accepted knowledge that positive benefits can be acquired from appreciating humor and laughter. Psychologist Michele Newman supported previous studies that found humor has a buffering effect and reduces the negative effects of stress. This study extended previous findings by demonstrating that humor is beneficial even for people who do not typically choose to use it to cope with stress. This finding was consistent with the belief that the ability to use humor to cope can be acquired rather than being a fixed, unchangeable trait.”

“Humor appreciation involves...

Obviously, he wasn’t. Thinking, that is. Michael Richards, better known to the world as Kramer, took his funny and light-hearted image he’d established over his successful career with Seinfeld, and flushed it down the tubes. I can just picture him skidding into Jerry’s apartment, shaking like an electrically charged, over-caffeinated baffoon, uttering “Oooooooooooohhhhhhhhhhhhhhh nooooooooooooooooo!”

“Oh no” is right. Whether you’re dealing with hecklers, irritable coworkers or cranky customers—insulting them is a bad idea. Comediennes anticipate that these things will happen, and they have comebacks that are so practiced that they can appear to be spontaneous—but few professional comics will leave those situations to chance.

There’s something you can learn from Michael Richards’ common sense infarct. We all have times when have to deal with hostility from others. A lot of times, if we’d thought about it,...

I had the chance to sit around the table with the most fun bunch of people recently. They weren’t humorists or comediennes—but they were funny as all get out—kind of like Seinfeld meets healthcare. And they love their work.

Moe Green, founder of Classic Care Pharmacy started his business 10 years ago with a handful of people. Today he has over 120 employees and services 125 long term care facilities. The corporate culture is fun, and his staff and his customers are raving fans.

While having lunch with two of the team (Judy and Girish) they told me they hate to miss even a day of work. “There’s something going on everyday, and most of the time it’s fun!” they said. Apparently the rest of the staff agrees with them. The camaraderie and team spirit is palpable when you walk in the office.

As far as retention goes, people who come on board tend to stay on board. “We don’t brag too loudly to others about how good we have it...